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How Small Business Success with Full-Service Digital Marketing

Illustration for article titled How Small Business Success with Full-Service Digital Marketing

What is a Full-Service Digital Marketing

Full-service digital marketing service is all about covering all aspects of digital marketing of a product, person or an organization. As you know, we live in a digital world nowadays. Everything can be done digitally while sitting home. There was a time when people would have to publish pamphlets and advertising banners to promote their business door to door. Now, everything revolves around search engines and social media, but many people and small business owners from Malaysia don’t know much about it. There are many means of digital marketing like SMM (Social media marketing, SEO (Search Engine Optimization), SMO (Social media engine optimization), content marketing and corporate ads. However, it’s quite hard to find proper full-service digital marketing agency in Malaysia, you should be well aware of digital marketing.

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Following are some popular digital marketing techniques available in full-service digital marketing.

SMM (Social Media Marketing)

When we talked about social media marketing, we’re talking about running paid ads campaign on the social media platform - Facebook, Instagram, Twitter, LinkedIn, etc. Although there’re thousand of social media platform in this world, we will stick to those that commonly adopted by the general public. Depending on your industry, you might need to stick your nose into other social media platform such as Pinterest. Publishing & promoting your offering on social media is also a part of SSM, but we will cover them under content marketing for now. The paid ads service on social media is very easy to adopt. It’s also one of the lowest-cost options when comes to online paid ads.

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SEO (Search Engine Optimization)

Search Engine Optimization refers to the improved ranking in search engine’s results via keyword ranking method. There are two types of SEO. On-page SEO which covers the optimization done within the website itself, including technical & content optimization. While off-page SEO covers the promotional efforts (through brand & link building) on the internet.

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Content Marketing

Content marketing covers a wide area. From the content on your social media, video, to the blog you have on your website or other famous websites. This is very similar to the approach where brands & companies publish content on magazine and newspaper as their public relations (PR) efforts. The only difference now is that you don’t need to pay so much to be featured on the digital channels. Posting content on social media often doesn’t cost anything, if you can shoot couple of photos & write a short caption (just like how you post on your own social account). Video productions might cost a little if you’re engaging with the external party to shoot & edit the video. While, there’re always lots of online courses, like SkillShare, where you can learn how to shoot & produce a video. Producing these video or blog content is going to take some time. So, you should either hire a marketing person to handle it for you or outsource them.

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Outsourcing Digital Marketing

Carry out full-scale digital marketing required quite the efforts for a small business owner. Hence, it’s often a better option to outsource these marketing functions to external professional agencies. With that, small business owners can have more time focus on building their core business without being distracted with the tedious work involved in digital marketing.

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When outsourcing & engaging with digital marketing agencies, you should always compare for the best option available in the market. Secondly, you should also have a clear objective of what you want to achieve with these marketing efforts. Use a SMART objective concept to set your goals.

If you were to have full-scale digital marketing runs for your business, always engage with a full-service digital marketing agency who can offer you all of the digital marketing services. Rather than those who can only provide a specific or some of the services. You don’t want to limit yourself with just some of the digital marketing options, but rather to explore what’s the best digital marketing channels for your business.

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In Short

No matter what business or industry you’re in, there’s always an unlimited opportunity in the world of digital. Don’t rush into all the fantastic ideas you read online. Take one step at a time and make sure you have clear goals to strike for in marketing your business through digital marketing channels.

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